If you’re looking to advertise on Facebook, it’s important to know the different types of ad campaign goals available to you. Choosing the right campaign goal will help you achieve your desired results.

Brand Awareness

This type of campaign goal is for businesses that want to increase the visibility of their brand, reach a new audience or promote a new product or service.


This campaign goal is designed to get your ads in front of as many people as possible. Businesses that want to increase their reach and get their message out to a large audience would benefit from this campaign goal.


The traffic campaign goal is used to drive people to your website or landing page to increase website traffic or promote a specific offer.


If you want to build a community around your brand, this campaign goal is for you. This is used to encourage people to engage with your content, such as liking your page or commenting on your post.

Lead Generation

The lead generation campaign goal is used to collect information from potential customers, such as their names and email address. Businesses that want to build their email list or generate more leads would benefit from this campaign goal.


By understanding the different types of campaign goals available, you can choose the one that best aligns with your business goals.

Find this helpful? Check out our blogs specially created and curated for small to medium-sized businesses