Ever wished you could shout about your amazing promotions or upcoming events directly to local customers? Well, with Google Business Profile (GBP), you can! This free tool goes beyond just basic business information. 

Here’s how to add events and promotions to your Google Business Profile:

  1. Ensure you’re logged in to your Google account associated with your business GBP.
  2. Navigate to the “Add Update” section. After clicking on it, a pop-up will appear
  3. Here, choose the “Event” option to create an event post or “Offer” to create a promotion post

Here’s some tips to utilize your GBP to spark excitement and attract customers with events and promotions:

  1. Create Engaging Event Posts:
  • Grab Attention: Craft a captivating title that clearly explains your event.
  • Set the Stage: Include specific dates, times, and location details.
  • Visually Appealing: Add a high-quality image or video to grab attention and showcase the event’s essence.
  • Entice Them In: Write a compelling description that highlights the benefits of attending your event.
  • Call to Action: Don’t forget a clear call to action! Tell viewers how to learn more or RSVP (if applicable).
  1. Promote Time-Bound Offers:
  • Highlight Deals: Announce exciting promotions or discounts on your GBP profile.
  • Set the Deadline: Create a sense of urgency by specifying the offer’s validity period.
  • Clarity is Key: Clearly explain the terms and conditions of the promotion to avoid confusion.
  • Visually Enticing: Use eye-catching visuals to make your offer stand out.
  1. Optimizing for Success:
  • Target Local Audience: Focus on keywords relevant to your location and target audience.
  • Schedule Posts Strategically: Post your events and promotions well in advance to generate buzz.
  • Track Performance: Monitor engagement on your GBP posts. This helps you understand what resonates with your audience and refine your approach.

By creating compelling event and promotion posts on your Google Business Profile, you can effectively reach local customers, boost event participation, and ultimately achieve your event goals.

Bonus Tip:  Combine Your Efforts:   Promote your GBP events and promotions on your social media platforms to maximize reach and engagement.

P.S. Share this blog with fellow business owners who might need help adding events and promos to their Google Business Profile.