Whenever you make content, you have to always put yourself in your Target Audience’s shoes. Just like you, your target audience is actual people and most of the time looking for answers or solutions to their problems. So, you have to always think about what your target audience needs.

Here’s a checklist to ensure that you’re posting content that will help your target audience.

  • Does your content solve their challenges?
  • Does your content address specific pain points?
  • Do you have some tips to share so they’ll understand what they need to solve their problems? 
  • Do you consistently show up to provide useful content on your page?

Once you’re able to attract your target audience to your page, they’ll learn more about your product and services. In this way, they would be able to analyze whether your services or products are the right fit for them.