We wonder why our leads are not being converted into sales. And one of the reasons this happens is because people don’t know, like, or trust your brand. This is why people are very hesitant to talk to salespeople. Trust is important to seal the deal in Customer Purchases.

When you’re starting, it’s important to let people be aware of your business and let them understand what you do to solve their problems. This is why Trust is important to seal the deal in Customer Purchases.

So what can we do to build their trust?


Add value to your content

Posting content on your Social Media should follow the 80-20 rule. 80% of your content should communicate VALUE, and 20% of it should be focused on your promotions. It is important that your content is truly geared towards helping your target audience. Ask yourself “Will this content be helpful to my target audience?”


Be accessible for Customer Purchases

Always be available to your leads or customers. Allow them to interact with you. Answer their questions. If they can’t get the answers they need or you don’t respond promptly, they’ll be more reluctant to trust you.


Be Honest

Always ensure that you don’t make promises you can’t keep. If you know your product or services aren’t fit for one of your leads, be open and let them know. After all, you don’t want an unsatisfied customer in your hands who will leave bad reviews on your social media for all people to see.


Make Sure That the Products or Services You Offer are Truly Reliable

Make sure that your products have been tested and of good quality. If it’s a service you’re offering, it should have generated favorable results for you in the past.

At Small Business Online Marketing, we prioritize adding value to our content.
We genuinely love to help you launch your business online.