Importance of Google Business Profile Verification

by | Jan 30, 2024 | Google Business Profile | 0 comments

So, you’ve created your Google Business Profile (GBP) – the key to unlocking local SEO and attracting eager customers to your business. But before you unlock the full potential of this free marketing powerhouse, you need to tackle the Google Business Profile verification hurdle to prove you’re the real deal.

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Why Verify?

Think of verification as your coronation ceremony, transforming your listing from a mere placeholder to a trusted beacon for local customers. It grants you access to all the cool features, like managing reviews, posting updates, and running promotions. Plus, verified listings tend to rank higher in search results, meaning more eyes on your business!

In this blog, we’ll break down the process step-by-step, so you can claim your rightful place on Google Maps and Search with confidence.

 

Step 1: Choose your verification Path

Google offers a variety of verification methods, each with its unique charm (and slightly different steps). Here are your options:

  • Phone call: A quick and easy option, Google will give you a call at the business number listed on your GBP. Answer promptly, speak clearly, and voila – verified!
  • Postcard: Prefer snail mail? Google will send a postcard with a verification code to your business address. Once it arrives, log in to your GBP and enter the code. Patience is key here, it can take up to two weeks for the postcard to arrive.
  • Email: For those with a verified email address associated with their Google account, this option could be the fastest. Google will send a verification link to your inbox, click it, and boom – done!
  • Video Call: A newer method, ideal for businesses with physical locations to showcase.

Step 2: Step-by-Step Verification Saga:

  1. Log in to your Google Business Profile: Make sure you’re using the same Google account associated with your business.
  2. Navigate to “Get verified”: Look for this option in the “Settings” or “Manage Users” section.
  3. Choose your preferred method: Consider your business type and desired speed.
  4. Follow the on-screen instructions: Enter your phone number, address, or email, depending on your chosen method.
  5. For postcards: Double-check that your address is accurate and wait patiently for the verification code.
  6. For phone calls: Answer the call from Google and enter the verification code provided.
  7. For video calls: Schedule a call at your convenience and showcase your business location (optional).
  8. For email: Follow the instructions in the email and enter the verification code.

Verification times can vary depending on the chosen method. Phone calls are usually the fastest, while postcards can take up to two weeks. Don’t panic if you haven’t received your verification code immediately, just sit tight and keep an eye on your inbox, phone, or mailbox.

Step 3: Verification success! (Or troubleshoot, if needed.)

If everything goes smoothly, you’ll receive a glorious notification stating your GBP is now verified. Congrats! You’ve unlocked the full potential of your listing, so get ready to watch your local visibility soar.

Bonus Tip:

Partner with a digital marketing agency like ours to ensure your GBP is not just verified, but optimized for maximum impact. We’ll craft a winning strategy to make your business shine in local search.

P.S. Share this blog with any fellow business owners struggling with GBP verification. We’re all in this local SEO quest together!