The advent of new technology has led many consumers and business owners to buy and sell online. Thus, Facebook Shops were created.

With billions of active users every month, Facebook is currently the biggest social network in the whole wide world, making it the perfect place to ‘post-and-sell’, advertise and ‘discover-and-buy’ products.

Good thing Facebook has recently created Shops that made buying and selling easier, more convenient and more fun. Here I’ll give you 5 amazing advantages of having a Facebook Shop for your small business, but let’s first define Facebook Shops.

What is Facebook Shops?

Facebook shops is a recently introduced feature that started to roll out in May 2020 to  ease the disruption caused by Covid 19.

It enables businesses of any size sell their products online for free through Facebook or Instagram, which can be promoted through ads along with Facebook and Instagram Stories.

Facebook Shops allow business owners, from startups to global brands, to connect with their customers through Facebook. This gives small business owners the opportunity to go and be found online.

On the other note, Facebook Shops also provide consumers convenience in shopping.

How Facebook Shops Work?

Shops can be found on the Facebook page of the business and will also appear in ads or in Facebook or Instagram Stories.

In setting up the shop, business owners get the flexibility of choosing the products they want to feature in their store. What’s more, they can also customise their own Facebook Shop design based on their business theme.

Products that are available for purchase are shown in the shop.

As a consumer, you can browse through the full store collection and save the product that you want. You can place your order either on the Facebook/Instagram app or on the business’ website. Your payment credentials will be securely stored on the shops.

The full functions of the e-commerce platform will be introduced in stages in different countries.

At the moment in Australia, you will have to redirect back to your website to purchase products or Direct message to arrange another form of payment.

You can ask questions, track deliveries, and get support by sending a message to the business via Messenger, Instagram Direct, or WhatsApp. Soon you can also make purchases directly through these messaging apps.

Facebook is also planning to enable shopping from live streams, which will allow you to tag items from the shop so they are shown in live videos. In addition, Facebook is closely working with partners such as WooCommerce and Shopify.

Finally, Facebook is also looking to integrate loyalty programs with shops where you can keep track of your rewards and points.

Are Facebook Shops Worth It?

Creating a Facebook Shop is a great way to grow your small business. Here are five advantages of having a Facebook Shop for your small business that will make you conclude that Facebook Shops are indeed worth it if managed correctly.

  1. Facebook Shop is convenient not only for business owners but also to consumers.
  2. Marketing through Facebook is cost-effective.
  3. Facebook allows you to focus your ads to your target audience who are most likely to convert into customers.
  4. Facebook makes it easier for you to communicate with your customers and build customer relationship.
  5. Facebook allows you to share pictures and videos of your products, which makes easier for consumers to browse and buy without having to actually visit your premises.

All these advantages, combined with effective quality control and excellent customer service, will eventually lead to increased sales and profitability.

The Takeaway

Having an online presence for your small business using Facebook Shops offers many advantages. It can be a great way to promote brand awareness and achieve your goals.

What’s more, Facebook Shops also provide mobile-friendly shopping experience to your customers. If you need help setting up and managing your Facebook Shop, feel free to send me a message.

Small Business Online Marketing Facebook